Search Engine Optimization

Search Engine Optimization

Complete IT Solutions know what it takes to reach great search engine rankings and are totally committed to increasing your website traffic.

Search Engine Optimisation (SEO) is the work involved in building and enhancing a website to ensure it performs as well as possible in search engine rankings. Most search engine users don’t go much beyond the 2nd page of search results to find what they are looking for. That means it is really important to ensure your website is appearing on the first page of results and if possible, right at the top!

If you have a new website or your website is failing to appear in Google’s (and other search engines’) results then we can help. Grow your business with Hertfordshire’s SEO specialist.

Organic search engine results are the results that appear in a website search that are not paid for advertising. They usually appear below the paid for adverts. Many search engine users skip past the paid for adverts and get straight onto the ‘real’ results as they are usually more trustworthy and have been vetted by the search engine and calculated to be most relevant to your search. If you want to increase the right kind of traffic to your website, then you need to ensure that your organic SEO is done really well so your site appears for the right kind of website searches that will bring your customers ready to purchase your products or services.

We begin with in-depth diagnostic research of your current website – this looks at a huge range of variables including page speed, inbound and internal links, keyword density, social media reach, mobile responsiveness and meta tags. We will also investigate your Google Analytics and Google Search Console for other indicators about your page rankings and volume of website traffic. If you don’t already have Google Analytics and Search Console set up we will set them up for you and share them with you as it is the only effective way to monitor the results of your SEO strategy.

Once we have the results from our SEO diagnostic tests we will share them with you in order to identify opportunities for search engine result improvement and to prioritise our action plan. Our plans can be costed so that you know how much you will be spending and we can commit to a plan based on your budget. You need to view search engine optimisation as a medium to long term strategy, the results are often not immediate and build over time, with constant and consistent input and effort.

Your SEO strategy can be carried out alongside paid for advertising. Paid for, Pay Per Click (PPC) or Google Ads are an online advertising campaign that can very quickly see your brand at the top of the sponsored ad positions in a search, but once you stop paying for the adverts you no longer appear in the search results, UNLESS you have worked on your organic SEO strategy.

Complete IT Solutions know what it takes to reach great search engine rankings and are totally committed to increasing your website traffic. We will carry out keyword research for your industry and once we have identified the major keywords (in all their forms) and the geographical areas you wish to target we will set to work on your website. We will improve your on-page optimisation by ensuring your website pages are fast loading, your URLs are keyword related, the titles and descriptions of your pages are rich in keywords, your image tags are complete, your headings and content are relevant to your industry. We also review what your competitors are doing in terms of SEO so that we can push you ahead.

We can also help you craft new content that will make other websites and social media profiles want to link to you, it could be written copy, infographics or guest posts for related blogs. Inbound links from other websites really help contribute to your website authority which in turn improves your Google ranking.

Complete IT Solutions are Hertfordshire based Search Engine Optimisation experts offering friendly, transparent, goal-based SEO services to suit your budget. Get in touch if you want to